Dunkin’ pressed rewind to a time when its iced coffee hadn’t yet become a daily ritual, sitcoms ruled primetime and haircuts were characters in their own right. During game time, Dunkin’ brought its iced coffee origin story to life with Good Will Dunkin,’ a never-aired sitcom pilot set in 1995 – the same year the brand first put iced coffee in the spotlight. The episode follows the accidental “invention” of iced coffee inside a Dunkin’ in Cambridge, Massachusetts, and features a familiar cast of characters.

Starring Ben Affleck as Will, a quick‑witted South Boston kid at the center of the story, the “lost pilot” plays like a piece of vintage television history that fell through the cracks. It reimagines Affleck not as a supporting player in a ’90s drama, but as the lead of a primetime workplace comedy set in Dunkin’ Donuts. The episode is packed with classic sitcom signatures: big reactions, bigger hair and perfectly timed banter – brought to life by a lineup of television icons from the decade including Jennifer Aniston, Matt LeBlanc, Jason Alexander, Ted Danson, Alfonso Ribeiro, Jaleel White and Jasmine Guy, along with a special appearance by NFL legend Tom Brady.

Built on Dunkin’s Boston heritage and Affleck’s long-standing love for the brand, Good Will Dunkin’ borrows the spirit of Good Will Hunting – the idea that something extraordinary can be hiding in plain sight – and applies it to an unexpected breakthrough of its own – iced coffee.

Back in 1995, iced coffee wasn’t exactly everywhere. In fact, 1995 marked the first year the brand advertised iced coffee starring none other than Fred the Baker. Today, it’s part of guests’ daily routines, and Dunkin’ has been in the iced conversation from the start.

To celebrate the breakthrough that changed mornings everywhere, Dunkin’ is giving away 1.995 million free iced coffees of any size on February 9, 2026. Guests can redeem the offer using code GOODWILLDUNKIN in the Dunkin’ app. The brand is also dropping a limited collection of authentic ’90s-vintage inspired apparel – including pieces featured at a recent ’90s pop-up on MIT’s campus, a nod to Will Hunting’s stomping grounds.

Fans can shop the drop now at DunkinRunsOnMerch.com, featuring vintage-style mugs and tumblers, a throwback koozie, a denim jacket that channels peak ’90s energy, and a Will Hunting-inspired visor-with-hair that lets guests show up as their own Boston-born sitcom lead.